This week we will be investigating tortilla chips (AKA Doritos) and finding out if its really worth the buck paying extra.
But first, as is always on this segment, lets take a brief trip back in time to discover the birth of the Tortilla chip. Originating from Mexico (shocking), the tortilla chip is a snack crisp time substance made from corn tortillas (equally shocking) which are then baked or fried.
FUN FACT: the original Doritos were made and sold in the early 1960s at Disneyland in California! It was here that Arch West, vice president of marketing of Frito-Lay at the time, and noticed their popularity and made a deal to produce them for the masses.
Meet the contestants (all prices are based on the ‘lightly salted’ flavour and an average sharing packet):
1. Doritos: Lightly Salted
Price: £1.98 for 180g pack (£1.10 per 100g)
Pros: These actually didn’t go down as well as the others. The testers praised their appearance for looking for even, appetising and orange in colour.
Cons: There were lots of complaints about the dryness of the crisp. They also, almost unanimously, agreed that there was not enough salt and this made the crips very bland. One contestant said she didn’t like it at all.
How much would they pay? 92p – I don’t even think they would buy the own brand Doritos if they were on offer, never mind full price – especially considering you get 20g less than the other two contestants.
2. Morrisons Lightly Salted Tortillas
Price: 88p for 200g pack (44p per 100g)
Pros: The testers agreed that these were saltier than the branded Doritos and this made the flavour nicer. They also liked the appearance, although admitted it differed to the first lot.
Cons: They noted that the texture was slightly less crunchy than they would have liked and noted this after trying the third lot.
How much would they pay? £1.03 – An easy 17% increase from the actual price to the expected price. Bravo.
3. M Savers
Price: 46p for 200g pack (23p per 100g)
Pros: This was, by a long shot, the favourite amongst the three. They noted that the super cheap brand was the crunchiest and therefore had the best texture and was the most salted making it the tastiest.
Cons: The only thing that had to criticise was the lack of uniformity with the appearance. There weren’t many ‘dots’ on the chips and they were one-sided when they were.
How much would they pay? £1.09 – With a whopping 136% increase from the actual price and the expected price, the testers can get 4 packets of these for the price of one branded Doritos packet, which is ridiculous.
Okay news flash….the own brand and the savers are EXACTLY THE SAME. According to the Morrisons’ website (where I get the nutritional values from) they contain exactly the same macros AND exactly the same ingredients.
So WHY ON EARTH WOULD YOU BUY THE OWN BRAND?!
The Great Brand Snob Tortilla Chip Awards
Best taste for money: M Savers
Having already established that not only do these crisps taste better than both the branded Doritos and Morrisons’ mid-range packet, but they are way way way cheaper and therefore deserve this award through and through.
Best for you: Doritos
This is debatable and the only reason I award this to Doritos is that their serving size is smaller (30g as opposed to 50g) therefore if you were eating a recommended portion sized you’d consume 146kcal as opposed to the 248kcal that is recommended on the other contestants. However, if you had 50g of Doritos you’d still be consuming slightly less (243kcal) and nutritionally they contain more fibre, less saturated fat, slightly fewer carbs and less salt. Ever so slightly the winners here (but again, I don’t think I’d pay an extra £1.52 to save myself 3 calories to be honest!).
OVERALL WINNERS: M Savers
Just to reiterate – DON’T BUY THE MORRISONS’ OWN BRAND WHEN M SAVERS IS EXACTLY THE SAME. I think it really depends on your preference – some people like Doritos’ slightly less salty flavour, however, amongst my five testers it was unanimous that the super cheap brand was the best!
Next week: Diet Coke!